OPPORTUNITY. Dance Theatre of Harlem’s annual Vision Gala is its premier fundraising event, bringing together patrons, artists, and supporters to celebrate the company’s legacy while raising support for its future. Each year’s identity must feel distinctive enough to mark a new chapter while remaining unmistakably part of the organization’s brand.
IMPACT. I developed the creative direction around a dramatic portrait of a company dancer surrounded by lush botanical elements, creating a visual metaphor for growth, vitality, and artistic excellence. The identity extended across invitations, digital communications, event signage, presentation screens, printed collateral, and environmental graphics, forming a cohesive experience from the first invitation through the evening itself. Typography, color, and composition were carefully orchestrated to balance elegance with contemporary energy while allowing the photography to remain the emotional centerpiece.
ROLE:
• Creative Direction
• Art Direction
• Event Identity Design
• Campaign Concept Development
• Environmental Graphics
• Invitation Design
• Digital Design
• Print Design
• Presentation Design
• Marketing Collateral
• Production Design
